Leading Sports Marketing Agency, Stillwater Sports, is proud to welcome South Africa’s most social 5km road run, the Cell C Day Of Races powered by Reebok, to both Johannesburg (Sunday, 28 August 2016) and Cape Town (Sunday, 11 September 2016).
“Stillwater Sports is extremely excited to introduce this new format of road running to South Africa,” says Michael Meyer, Managing Director of Stillwater Sports. “The concept of 5km racing is long overdue in South Africa. It is the most commonly run distance world-wide and will certainly make road running even more accessible to runners of all capabilities. Having the Cell C Day of Races take place in both Cape Town and Johannesburg is particularly exciting as we believe the event will strongly contribute towards the growth in popularity of shorter road running distances. The theme of the event is ‘find your fit’ and runners will certainly be able to find the start wave which suits them best.”
“Cell C is proud to be associated with the Cell C Day of Races which is a fresh, new and exciting concept in South African road running,” says Doug Mattheus, Cell C Executive Head of Marketing. “Cell C is focussed on providing fresh and relevant products to our customers and we see strong alignment with the creativity of the Cell C Day of Races. The elements of social sharing and digital interaction of the event is also at the forefront of where Cell C is.”
With an emphasis on fitness, fun, friends and fitting in, entrants are guaranteed to ‘Find Their Fit’ when taking part in the Cell C Day Of Races powered by Reebok. There are five exciting start waves to choose from. Entrants are encouraged to be social, take photographs and videos at designated points on route, share it to the event’s social media platforms and stand a chance to win magnificent prizes.
|Johannesburg Date:||Sunday, 28 August 2016|
|Start & Finish Venue:||Roosevelt High School Sports Grounds|
|Entries Close:||Sunday, 14 August 2016|
|Cape Town Date:||Sunday, 11 September 2016|
|Start & Finish Venue:||Green Point Athletics Stadium|
|Entries Close:||Friday, 26 August 2016|
|Waves:||1. Pretty Fast: Female|
|2. Young, Fast and Free: U18|
|3. Pace Makers: 50+|
|4. Sole Mates: Pairs|
|5. Anything Goes: Open|
|6. Elite Race (Invited Athletes)|
“Reebok as a brand is all about helping people reach their full potential,” says Johan Scholtz, Brand Activation Manager – Reebok. “We believe people are the best versions of themselves mentally, physically, and spiritually when they exercise. If we were all to be the best versions of ourselves we could change the world! Both Cell C Day of Races and Reebok cater for everyone regardless of age or skill level, and 5km is the perfect distance to be the right blend of personal challenge, while being accessible enough to be a collective celebration of community. It is also an opportunity to introduce the new look Reebok to the South African market place”.
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